We continue our recommendations for self-employed folks.
Today’s kudos go to Business Mastery by Cherie Sohnen-Moe. In its third revision, it’s a big, blue trade softcover book that’s loaded with everything one needs to create and maintain a successful practice. While written by a massage therapy teacher and geared to people in the healing arts, people in many fields – helping, creative, etc. – will benefit. I suggest that you begin at the beginning and fill in the pie-like chart to help you assess how balanced (or out of balance) the various components of your life are – very revealing. You’ll learn how to get publicity instead of overpay for advertising, how to write and send a press release, check out legalities, design an attractive display ad, and so much more. When I worked with Business Mastery, my tarot and reiki practices became more polished. Win-win for my practice and those who benefit from it.