We continue our recommendations for self-employed folks. 

Today’s kudos go to Business Mastery by Cherie Sohnen-Moe.  In its third revision, it’s a big, blue trade softcover book that’s loaded with everything one needs to create and maintain a successful practice.  While written by a massage therapy teacher and geared to people in the healing arts, people in many fields – helping, creative, etc. – will benefit.  I suggest that you begin at the beginning and fill in the pie-like chart to help you assess how balanced (or out of balance) the various components of your life are – very revealing.  You’ll learn how to get publicity instead of overpay for advertising, how to write and send a press release, check out legalities, design an attractive display ad, and so much more.  When I worked with Business Mastery, my tarot and reiki practices became more polished.  Win-win for my practice and those who benefit from it.